5 Tips to writing an effective job advert
By Cham Posted Date: April 25, 2017
Writing a job Ad for a new position/role at a company can seem like a fairly straightforward process – you know what the job is and what kind of person you are looking for so it’s just a matter of putting it together in an advertisement. Unfortunately this is not the case, writing a job advertisement can be a little trickier than that.
Listed below are some tips to consider when creating a job advert so that it is effective in obtaining an ideal list of candidates for the position:
- Use a clear job title: The job title is one of the most important aspects as it is what will determine a candidate’s decision to apply or not. When writing a job title make use of terms a candidate would search for, mention the level or position of the role (eg: junior/senior)
- Include a brief introduction: It’s vital to have a good, concise introduction describing what the job entails on a day to day basis. A larger percentage of people read the introduction to a job (thank the ad itself) before deciding whether to apply for it or not. Candidates will use the intro to decide whether the job is suitable and in line with their specific skill set prior to reading through to the rest of the Ad. It is something that will influence their decision making so make it to the point and clear.
- Include important information about the company: The reputation of the company is as important as the actual work done and the pay in the eyes of job seekers. Mention the company name or the organizations position in the industry; include company information that is relevant to the job itself. If there are opportunities such as travel, training or even a possible promotion - include them as some of the attractive qualities of the company.
- Define the role properly: This is where the detailed description of the duties and work the role entails is described. In this section tell the job seekers and potential candidatets what they will need to accomplish if they were employed. List out as bullet points some of the main tasks and relate the role to the organization’s objectives or vision.
- Mention salary and other benefits: Job Ads that include a salary range typically get a larger number of applicants than ones that don’t mention salary at all. Mention the salary range and the benefits, you don’t have to be specific and can mention ‘to be negotiated if necessary’. In addition to the salary mention any other unique job benefits or perks (such as a company car)