How sales training can help you get a marketing job
By Cham Posted Date: September 12, 2017
If you’re on the hunt for a marketing job you are most likely going to realise that the competition within the industry is quite high. This means that you must find a way to differentiate yourself from the rest of the pack. One way to do this is broadening your knowledge of sales, which will help you:
- Present better – when you understand how the sales process works and learn to identify exactly what customers are looking for you will be able to build better marketing presentations. When creating marketing presentations the main objective is to capture the audience and engage them. In order to do this you need to understand what they are looking for and show them what value there is to gain from the product or service. When it comes to sales, the goal is pretty much the same, the salesman must try and convince the customer to purchase something by showing them what value is there in doing so.
- Know what closing a deal is about: Marketing is essentially a form of sales, and in sales learning how to close a deal is essential. Knowing about sales will make you more valuable to the company you are applying to, this not only shows you how to hook or capture a customer but also how to reel them in (convert them).
- Perform better at marketing events: Sales will help you improve your communication skills when it comes to the customer. Being able to inform the customer about the product and also converting them is essential. Having sales training will ensure you are more confident at marketing events and help you feel more comfortable talking to potential customers. This improves your skills from just general marketing and advertising techniques.